WHY ARE PROTEINS IMPORTANT?
Proteins are a class of compounds found in every cell of the body. They are vital for the sustenance of life and are one of the most important nutrients required by the body. They form important component of muscles, bones, skin, hair and vital body fluids like blood. Proteins are necessary for growth and tissue repair. They regulate important metabolic processes in the body. Proteins also help in maintaining lean body, build muscle mass, satiating hunger and sustaining energy.

WHY DO I NEED TO CONSUME PROTEINS DAILY?
The regular wear & tear of the body makes daily intake of protein necessary.The need of protein by our body is constant as it does not store excess protein, therefore daily intake is necessary.

WHO ALL NEED PROTEIN?
Growing child: Essential for the overall growth and development.
Adults: Important for maintaining high energy levels all day. Additionally helps in building and rebuilding muscle mass as well as growing and repairing the cells.
Elderly: Vital to preserve lean muscle mass and strength thus aiding in a healthy lifestyle.
Athletes/Sports Person: For muscle mass development, muscle recovery strength and energy. Lactose intolerant people.
Anyone in need of high protein diet.

PROTEIN REQUIREMENT AS PER ICMR (INDIAN COUNCIL OF MEDICAL RESEARCH)
• An adult requires on an average 1g/kg body weight/day • A child requires on an average 1.2g/kg body weight/day

SOY PROTEIN ISOLATE
USFDA has determined that diets low in saturated fat and cholesterol that include 25g of soy protein a day may reduce the risk of heart disease. Helps in satiety and weight control, muscle recovery and muscle mass development, bone health & cognition*

WHEAT PROTEIN
Has high Glutamine content and supports gut health, immune health, satiety and weight control, muscle recovery and muscle mass development*

PEA PROTEIN ISOLATE
Is rich in Arginine, branched chain amino acid and lysine.Known for healthy blood circulation and energy production*

*Information based on various studies and available on public domain